by ART & HUE

I have been a fan of Art & Hue since I first came across these pop art prints a few years ago, and I particularly love the retro references that are a feature in many of the collections, from cinematic icons to iconic midcentury buildings.

One print collection caught my eye recently: Mod Hair, with its sixties references and simple yet dynamic portraits. I asked Art & Hue's founder, Odysseas Constantine, about the inspiration behind this collection.

Why Mod Hair?

"Nothing places a moment in time like hair, and the 1960s were a particularly stylish and revolutionary era for hairdressing. Superstar hairdressers like 'Leonard of Mayfair', who cut Twiggy's pixie crop, and Vidal Sassoon in particular freed women from weekly salon visits to have their hair 'set'."

"With Vidal Sassoon's invention of the 60s bobs, geometric crops, and the five-point cut, women were liberated from the traditional time-consuming ritual of dressing hair – with a modernist haircut they could wash and go with their minimalist style falling perfectly into place."

How did you select these four images - and hair cuts?

"These four images are of revolutionary haircuts by Vidal Sassoon in 1963 and 1964. Vidal was at the forefront of the 1960s 'youthquake' and his mod cuts on these models and actresses, including Grace Coddington and Jeanne Roland, reflect the spirit of change during the decade."

"These iconic images were taken by photographer Vic Singh, who captured a perfect moment in time - hair kept pace with, or perhaps even accelerated, fashion and social directions as men’s hair got longer and women’s shorter."

Why do you feel these styles have become so iconic?

"The 1960s was an exciting era of social upheaval and cultural change, reflected in the youthquake of new music, fashion, and hairstyles - an incredibly stylish time. These images have become iconic as they capture that excitement, forward-thinking modernity and stylishness."

"Adopted by the Mod girls of Carnaby Street and the King’s Road, the short cuts complemented their minimalist wardrobe and Mod boyfriends, as well as enabling hair to look good even after a windswept jaunt on a Vespa or Lambretta."

"Mary Quant, Nancy Kwan, Peggy Moffitt, and Mia Farrow defined modernity in the 1960s with their sharp short cuts, all created by Vidal Sassoon, that indicated they were free to spend their time on their life and not their hair. "

How did you transform these images into prints?

"The Mod Hair prints have been given Art & Hue’s signature halftone style - halftone is an age-old technique that uses dots to make up the image, similar to magnified newspapers or comic books."

"After this I applied blocks of colour to highlight and celebrate the shapes Vidal Sassoon created - I wanted to keep the blocks of colour simple to make the hairstyle shapes the heroes."

"The art is then printed onto 310gsm museum-quality archival matte paper, made from 100% cotton, using fine-art pigment inks for longevity."

Do you have a favourite from this collection?

"If I had to choose only one print, as difficult as it is, I would go for Mod Quad (in Yellow or Grey) as you have all four hairstyles in one print, but preferably I'd choose a display of all four individual prints - which are available as a group in 3 sizes and 17 colours."

See the Mod Hair collection

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